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ENTR
THE WORLD
OF ESPORTS

Esports Convention Prague

Event organised by Entropiq and Deloitte

22 SEPTEMBER

logo ENTR 2022

The Event

Format

  • Presential
  • Invited only
  • Max 50 people

Location

  • Deloitte office in Prague
  • Churchill I, Italská 2581/67 Vinohrady, 120 00 Praha 2
  • SHOW ON MAP

Date & Time

  • 22 September 2022
  • 3:00pm - 11:00pm
0Days
0Hours
0Mins
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What?

  • How brands make business in esports
  • The opportunities in esports from the clients perspective
  • What are brands looking for when they invest in esports market and how do they measure their success
  • The perspective of esports business from endemic and non-endemic brands
Event Agenda

Why?

  • Have insights from esports market about how it works in a business perspective
  • To have big companies and brands talking about what are their interests in the esports market and how do they find and track an opportunity for them in this market
  • Show how brands can seize all opportunities from the esports market
  • Know what to aim and how to measure success when Investing In esports

Speakers

Hans Jagnow

ESL Pro League

Who is he

Michael Tidebäck

Ninjas in Pyjamas

Who is he

Martin Doležel

Samsung CZ/SK

Who is he

Martin Troup

McDonalds CZ/SK

Who is he

Kim Lachmann

Deloitte

Who is he

Shahin Rasti

Excel Esports

Who is he

Matěj Kraus

Sponsor.Online

Who is he

Jan Al-Amel

Simply5

Who is he

James Woollard

BLAST

Who is he

Maciej Gronek

Asahi

Who is he
 

Maciej Gronek

  • Role: Strategic Development Manager
  • Company: Asahi Europe & International

Experienced business developer and project manager. Maciej is the global leader in gaming, including esports, Metaverse, and Non-Fungible Tokens (NFTs).

 

James Woollard

  • Role: Head of Commercial Solutions
  • Company: BLAST

James has spent his career working across various aspects of sport, esports and major events, including commercialisation, operational delivery, consultancy and sponsorship. James spent three years at FIFA, football's international governing body, where he was responsible for the commercialisation of new products and events.

Prior to that, James headed up Wembley Stadium's Center of Excellence consultancy and training institution, which supported organisations from across the sporting and major events space in every aspect of event design, delivery and productization.

At BLAST, James is Head of Commercial Solutions, with a remit of focussing on destinations strategy, local stakeholder relationships, local sponsorship and other commercialisation of BLAST products and delivery for brands and partners.

 

Jan Al-Amel

  • Role: Researcher & Partner
  • Company: Simply5

Jan is a partner at Simply5, a Prague-based research, insight and brand consulting agency (est. 2008).

He specializes in strategic research, comm, design and innovation development research, and is responsible for developing the agency's proprietary research and benchmarking solutions.

Jan has led multinational projects exploring parenting strategies, the influence of kids and teens on buying behavior, the pandemic’s impact on leisure activities, as well as projects informing strategies of leading brands in the area of gaming.

He is keen to explore and study the gaming landscape, but too clumsy to play.

 

Matěj Kraus

  • Position: Head of Operations & Research
  • Company: Sponsor.Online

Matej currently holds a position of Head of Operations and Research at Sponsor.Online. With two degrees in Sport Management he has an extensive experience of working with various top-tier European rights holders including eSports teams.

 

Hans Jagnow

  • Age: 33
  • Location: Berlin, Germany
  • Position: VP Operations
  • Company: ESL Pro League

Hans Jagnow joined the ESL Pro League (EPL) in 2020 as Vice President, managing the partnership operations between ESL and 14 of the world’s best CS:GO esports teams. Before his position at ESL Pro League, he was working as an political advisor for digital policies at the Berlin State Parliament over 7 years; he also served as the first president of Germany’s national esports federation ESBD from 2017 to 2020. Hans graduated from the Free University of Berlin in Legal Studies, including an internship stay in Washington D.C. Most recently he completed an Executive Education program at the Yale School of Management.

 

Shahin Rasti

  • Role: Head of Partnerships
  • Company: Excel Esports

Sha is the Head of Partnerships at EXCEL ESPORTS, one of the leading competitive gaming brands in the UK. His main remit is overseeing the servicing, strategy, and acquisition of brand partners, as well as playing a pivotal role in the organization’s commercial strategy. His background stems from working in the sport and entertainment divisions of some of the largest global advertising agencies – namely Omnicom Media Group and Group M (WPP).

 

Michael Tidebäck

  • Role: Director of Strategic Projects & Head of Product and Relations
  • Company: Ninja in Pyjamas

Michael runs org-wide strategic projects at Ninjas in Pyjamas, arguably the most global esports organization. In his time at NIP he's been involved with most aspects of the org including partnerships, product development, data science and publisher relationships. Coming from finance and the Chinese tech scene, he's devoted the last four years of his career to helping build NIP to where it is today.

 

Oliver Clarke

  • Role: Commercial Director
  • Company: BLAST

Oliver is currently Commercial Director at BLAST, the esports entertainment company behind the leading tournament series BLAST Premier – overseeing partner acquisition across its various properties.

Prior to this, he spent ten years working in the sport industry delivering commercial partnerships for team and athlete clients in multiple sports including Formula 1, cycling and football; as well as providing sponsorship consultancy to brands.

Forging his career on the B2B side of sport, with Soccerex and as Head of Business Development at Benchmark Sport, the group behind the Sport Industry Awards and Beyond Sport, Oliver has an in-depth understanding of the sponsorship landscape.

 

Martin Doležel

  • Role: Brand Marketing Manager
  • Company: Samsung CZ/SK

Marketing enthusiast with more than 10 years of experience, but mobile and PC gamer in hearth. In past, he represented different marketing roles in two big-corps, currently managing marketing communication and social media in Samsung Electronics Czech and Slovak. For more than 6 years, he actively worked on development of mobile gaming and esport on Czech and Slovak markets.

 

Martin Troup

  • Role: CMO
  • Company: McDonalds CZ/SK
 

Kim Lachmann

  • Position: Senior Manager
  • Company: Deloitte

Kim Lachmann is a Senior Manager in the German Sports Business Group and has been with Deloitte since 2011. His expertise covers strategic and financial issues regarding the sports and leisure industry with a focus on football, sport events, cycling and esports. This includes financial and commercial due diligence processes as well as strategic projects.

Additionally he is co-author of Deloitte’s widely respected sport business publications in the football industry such as the “Annual Review of Football Finance” and “Football Money League” as well as “Let’s Play! The European esports market”.

As a former professional cyclist he has comprehensive insights into professional sports and its environment.

Entropiq

Czech esports club with global ambitions, founded in January 2020. During their short tenure, Entropiq have made a significant impact not only on the Czech, but also on the world stage, and boast many successes and trophies.

  • Years Old
    Esports Club
  • Active
    Sections
  • Active
    Players
  • Ambassadors
  • Marketing
    Specialists
  • Influencers
  • Partners
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Deloitte logo Deloitte

Deloitte is a global company providing advisory services to companies, startups, and corporations from a wide range of areas, including esports. With more than 30 years of operating in the Czech Republic, and nearly 180 years worldwide, Deloitte is a reputable firm and a market leader in respect of professional services.